This unique concept is found in large regional malls and serves the “Dairy Queen” treats line along with “Orange Julius” drinks and hot dogs. ADQ pioneered the trend of mixing two national well-known brands into one location in 1987, when the first “Treat Center” opened. Maximizing premium lease space in high traffic mall environments with two great tasting product lines makes perfect sense. We satisfy the craving from young to old with both healthy and sweet menu items. The eye appealing design that clearly identifies both brands helps drive customer traffic.
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