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Mister Softee Inc. was founded by two brothers, William and James Conway, in 1956. On St. Patricks day of that year, Bill and Jim took their first truck and gave out green colored ice cream in the neighborhoods of West Philadelphia. By 1958 the company had outgrown the building in Philadelphia and moved to the current location in Runnemede, NJ. It is at this location that Mister Softee transforms plain trucks into Americas’ most recognizable mobile ice cream vendor.
Today Mister Softee utilizes the latest automotive and equipment technologies to produce a complete ice cream stand on wheels. The customized truck body is made from rust free aluminum and is powered by the new General Motors Vortec engine. The ice cream is delivered via a high efficiency Electro Freeze soft serve machine and many of the other components are custom made specifically for Mister Softee.
Mister Softee has become the largest franchiser of soft ice cream trucks in the United States. This has been achieved through quality truck construction, advertising and most importantly by the efforts of the great people that make up the franchise dealer organization. Mister Softee has approximately 450 franchise dealers operating in 12 states.
We at Mister Softee Inc. take pride in the product we build and the diverse background of our dealer organization.
Back in 1956 soft ice cream was a big hit with the public, being sold exclusively in roadside stands and restaurants until Mister Softee took to the road with the first mobile truck unit. Proud to be the industry leader.
Since that first Mister Softee truck started spreading smiles, the growth of Mister Softee has skyrocketed. Mister Softee is America’s oldest and largest franchiser of soft ice cream trucks. You’ll find hundreds of Mister Softee soft ice cream trucks - owned and operated by proud entrepreneurs like you - from coast to coast.
What does Mister Softee’s recipe for success mean for franchises?
Experience & Stability - With over 43 years of success behind the Mister Softee name, you can be assured it’s not a passing fad.
Brand Power - Mister Softee is a powerful brand name with a high level of recognition.
Strength & Size - Mister Softee is the largest operator of soft ice cream trucks, known for its stability.
Dependable & Supportive - You can count on Mister Softee for speedy delivery of affordable supplies and parts.
Outstanding Financing - We can arrange for up to 75% financing to help you use your capital for the business and help the business pay for itself.
Protected Market Area - To insure success, we ensure that each franchisee has a defined marketing area.
Point-of-Sales Posters - Eye-catching, durable vinyl posters in vivid colors to attract your customers.
Advertising and Promotion - We promote Mister Softee to build brand strength and boost sales.
Training for you - No experience necessary. We give you complete training for operating, setting up your route and serving your customers.
Mobile Unit - So you can go where the business is!
With Mister Softee — you’ve got unlimited potential!
Many of our dealers who started with one successful unit, have expanded into ownership of multiple fleets. They are prosperous, popular business people, well known and respected in there communities.
If you’d like to become a Mister Softee franchisee - ask yourself these important questions:
1. Am I dissatisfied with my job?
2. Do I want more independence and control over my life?
3. Do I have more potential?
4. Am I a motivated, self-starter?
5. Am I willing to work hard during the busy ice cream season?
If you answered YES to these questions, you’re ready to move forward.
URL: http://www.mistersoftee.com
Tel: 856-939-4103Fax: 856-939-0490
Company: MISTER SOFTEE INC.City: RunnemedeState: NJZip: 08078

















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