Babies ‘N’ Bells, Inc., which has been franchising a little over five years has signed its 82nd franchise. The Texas-based franchisor led by Chairman and CEO, Dara Craft, has developed a business which permits franchisees to work out of the home, using specially configured computer systems to produce professional quality invitations, as well as wedding and birth announcements. Ms. Craft, who formerly handled marketing and advertising for Pizza Hut and Pizza Inn, began her business after the birth of her daughter upon realizing that she was missing the critical growth years for her child. Commenting on the business, Ms Craft said, “I worked for years and have hired top notch talent in developing a business that would let me combine my personal goals and career objectives. Recently, when the technology became affordable, I knew we had a winning combination. We want our franchisees to keep a balance in their lives and stay close to their family while working at home on something artistic which is financially rewarding as well”.
The franchisees seem to agree since all the agreements have been signed merely as a result of referrals from people who have recently joined the system or very happy customers. Ms Craft added, “We want to control our growth but is has been very exciting to find a way that a household may supplement its income without a sizable investment. One of our greatest strengths is that our franchisees can afford to provide personal service and customized announcements without the need to invest in a retail location”.
Instead of opening a traditional store, many of the franchisees have utilized the Company’s proprietary display stand and high quality presentation albums inside Babies R Us and other major retailers through the profit sharing plan which even the Superstore outlets have found to be very attractive. This, combined with the recent development of the new and improved Babies ‘N’ Bells web page (http://www.babiesnbells.com) which permits customers to select and order from a large range of personalized announcements, allows the franchisees to source a national market and share in the Company’s prosperity. According to Ms. Craft, “Our franchisees fill the web page orders according to a plan which permits them to divide the work fairly, and as a result, we can offer our customers a 48-hour turnaround for our inventoried card stock.”
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Anonymous on November 3rd, 2004 at 2:47 pm
You are a theft and your business should be stopped from selling more franchise companies to people that are honest and are really trying to make a living on what money they have to put into your sorry company to profit you only. Many moms have lost a lot of the life savings and are paying on loans that you told them you could help them make money selling your product. What lies……