Business Opportunities Weblog

January 3, 2003 by Dane Carlson | 0 Comments

Home Based Business Opportunities:

Can you imagine having a phone conversation where you couldn’t hear what the person at the other end was saying? You would have difficulty getting much done and you certainly couldn’t tailor your response to their needs and interests. Yet this is the way many people market their products and services.

Most people make the mistake of thinking that marketing is one-way communication. The tendency is to create marketing materials and push them out to your target market and hope for a response. Marketing monologues, whether in person, in a brochure or on a web site are a sure way to scare prospects and clients away.

If you want to grow your business your objective should be to create a dialogue with prospects and help them become clients. Starting your marketing efforts by creating a two-way conversation with prospects can help you target your marketing efforts and open the door to future business.

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