For anyone who has ever read articles I have written or asked me for helpful tips for getting their business up and going, you know that I truly believe that networking is one of the most important aspects to building a successful business. The spoken word has an awesome power for any entrepreneur.
Networking, in relation to running your business, is not just attending events that allow you to meet new contacts and exchange business cards. Networking is any time you talk about your business. Whether you are at a social event and you get the chance to bring up the wonders of being a small business owner or you bump into an old college friend and you swap stories about what has happened in your lives since you last saw each other, anytime you get to tell someone about your business, that is networking and you should jump at the chance.
Even when you chat on the email discussion lists that you belong to and use your signature line, that is networking. There are so many opportunities to network every day.