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What’s A Customer Worth To Your Business, Anyway?
Home Based Business Opportunities:
Obviously, if you want to double your business in six months or less, you’ve got to sell a whole bunch of whatever it is you sell — to a whole bunch of customers.If you’re like most of the entrepreneurs we work with, you’re already attracting a stream of new customers. It may not be a flood or even a river, but it’s a start.
Well, one of the fastest ways to increase your business is to maximize your profits from these existing customers. You’ll be absolutely astonished when you see how much easy cash you’re letting slip through your fingers right now (but don’t kick yourself too hard, we’re about to fix that).
We’ll plug these gaping holes in your profitability in a moment, but first, let’s see what each customer is worth to you now.
One of the major concepts you need to understand is The Lifetime Value Of A Customer. This is an actual number specific to your business.
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