This is one of the most powerful profit-building concepts you’ll ever learn. So, learn it well.
The reason this step is so important is that once the customer has already decided to do business with you, he or she already trusts you (at least a little bit). And when you get them to make a purchase, they have to relax their grip on the purse strings. And while the purse is open, it’s easy to get them to dig a little deeper.
Look at it this way. You’ve already spent the money to acquire this customer, so any additional sales automatically have a higher profit margin than the original sale.
You’ve got no marketing expense associated with the additional sale.
And the customer is in a buying mood!
Two of the best techniques for this are The Bump and The Upsell