Business Opportunities Weblog

February 1, 2003 by Dane Carlson | 1 Comment

→ pizzapipeline.com

In 1988, the first Pizza Pipeline restaurant was opened in Spokane, Washington, using a unique variation of a common product. The Pizza Pipeline, Inc. has opened additional restaurants and is franchised in several states.

The Pizza Pipeline is a delivery / carry-out restaurant dealing primarily with pizza. Freshly made dough offered in several sizes are available with many different sauces and twenty-five assorted items including Chicken, Artichoke Hearts and Cashews. In addition to this, many combination pizzas ranging from “The Pizza Pipeline Sample,” to their Lettuce, Sour Cream, and Tomato topped “Chicken Fajita” are offered. For those with a sweet tooth, they have “Sweetza Pizzas” such as our “Chocolate Peanut Butter Delight” and our “Apple Cream Cheese Swirl.”

To accompany a pizza purchase, they also sell sub sandwiches, cheese bread, chicken products, and their own specialty bread sticks trademarked as “Tricky Stix.” They are currently working on additional items for use as revenue builders.

Pizza Pipeline supplys free sodas with every pizza and sub sandwich purchase as an ongoing promotional campaign. They offer party packet discounts and several other specialized customer incentives to keep clientele retention.

They aleady have a franchise support system in place that contains site selection criteria, minimum four-week training school, comprehensive operations and employee manuals, national purchasing assistance programs, and marketing and grand opening support. They have an ongoing research and development program, product seminars, and special merchandise allowances and rebates. The national advertising and development fund is used in the support of advertising and the developing of projects to expand the market share for The Pizza Pipeline and its products.

Since 1988 they have developed a loyal and increasing consumer base. They attribute this to strong customer service and quality products. Through volume purchasing and operational efficiencies they keep costs low.

In Biz Ops | 1 Comment