What would happen if you suddenly got 2, 3, or even 10 times as many people to read your ads and sales letters?
You'd get 2, 3, or even 10 times as many sales, wouldn't you?
Well, a powerful headline can do just that for you.
Testing has proven that five times as many people read the headlines as read the body copy. So, if your headline doesn't get people to stop and read your message, you might as well not even run the ad or send the sales letter.
The headline is an ad for the ad.
A good one is like a magic force that reaches out, grabs your prospect by the throat and forces him to read your ad.
The power of the headline is, in fact, known and documented. Testing of various headlines has produced some eye-opening results; sales increases of up to 2100%. That's right, just by changing the headline, the ad brought in 21 times more sales.