Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Home Based Business Opportunities:

What would happen if you suddenly got 2, 3, or even 10 times as many people to read your ads and sales letters?

You’d get 2, 3, or even 10 times as many sales, wouldn’t you?

Well, a powerful headline can do just that for you.

Testing has proven that five times as many people read the headlines as read the body copy. So, if your headline doesn’t get people to stop and read your message, you might as well not even run the ad or send the sales letter.

The headline is an ad for the ad.

A good one is like a magic force that reaches out, grabs your prospect by the throat and forces him to read your ad.

The power of the headline is, in fact, known and documented. Testing of various headlines has produced some eye-opening results; sales increases of up to 2100%. That’s right, just by changing the headline, the ad brought in 21 times more sales.

About these ads

Originally posted by Dane Carlson on February 5, 2003 in Ideas.


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