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Every year, cookbooks are high on the list of the nation’s best sellers. There are tens of thousands of them sold each year with no suggestion of any weakening of the market. Trouble is, there are so many cookbook writers and publishers that the odds of any one particular cookbook becoming a best seller are not much better than a new novel. But, it can be done!

Two things that make cookbooks different from other projects are subject matter and author recognition. Prospective buyers don’t have to read part of several chapters to see what the book is about, and the author of a cookbook need not be a world famous chef — so long as the recipes sound desirable.

Originally posted by Dane Carlson on February 7, 2003 in Ideas.

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