Business Opportunities Weblog

February 22, 2003 by Dane Carlson | 2 Comments

Home Based Business Opportunities:

Why do you need a catalog if you don’t carry a line of expensive books, and are only starting in business selling nothing but short reports? You need a catalog because if you are selling only one or two reports, you will soon be out of business, no matter how good your reports are. You need an entire product line, even if it is made up of short reports. Let’s use as an example twenty reports as the minimum to put into a catalog. The reports should all be for a similar product (selling information by mail), so any customers for one of the reports is also a good prospect to buy several more.

All you need to do is publish an inexpensive catalog that is large enough to describe all your products. This can be a one-page mini-catalog or a four or eight page catalog. At the beginning of your business, you cannot go for an expensive catalog, but if your test ads are working out well, then you may start thinking about a catalog printed in newsprint which is the cheapest material you can use.

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