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Home Based Business Opportunities:
As I write, I’m looking at a book called Chicken Soup for the Soul. Written (”and compiled”) by author Jack Canfield and Mark Victor Hansen it’s one of the 50-60,000 (that’s thousand) “how-to” books published this year. And there are lots more booklets that bring he total of longer-than- article-length “how-to” publications to a staggering sum.In other reports — and in my book HOW TO MAKE A WHOLE LOT MORE THAN $1,000,000 WRITING, COMMISSIONING, PUBLISHING AND SELLING “HOW-TO” INFORMATION — I’ve discussed why so many of these publications fail from the readers’ point of view, why, that is, they just don’t work as “how-to” productions. Today, however, I want share the reasons why they don’t work from the authors’ standpoint, why the vast majority of their authors fail to become rich from what they know and publish… which is, let’s be candid, probably the principal reason why most writers produce “how-to” materials in the first place. Towards this end I’m dedicating this report to authors Canfield & Hansen who daringly confessed to me that they expected to sell 1.5 million copies of their $12 book. Between you and me, I’m willing to bet a dollar they don’t sell even 1% of their exalted goal… thus failing to meet their bloated income objectives.
#1 Select A Growing Market
#2 Resolve To Work With This Market For Life
#3 Produce A Work Of Disproportionate Value
#4 Price It Accordingly
#5 Start Selling As Soon As You’ve Got A Publication Date
#6 Mine The Work For Other Products, Including Booklets, Special Reports, Audio And Video Cassettes
#7 Start Work On Your Next “How-to” Product ASAP
#8 Start A Dealer Program
#9 Build A Catalog
#10 Invest
















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