Archive for March 13th, 2003

A Good Title Is A Work of Genius

Home Based Business Opportunities: That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies). His book entitled “The First Hundred [...]