That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies).
His book entitled “The First Hundred Million” gives a rare glimpse into how to use certain tested title words to increase your sales. In fact, his book is one of the most scientific studies of what a title change can do for your sales.
The most remarkable thing is that Haldeman-Julius simply advertised his books by title alone. There was no selling copy, only the title of the book. That’s it.
So before you decide on any haphazard title for your next ebook, manual, ezine article or free report, you might want to take advice from this savvy marketer.
Dunkin Donuts – How to open a Franchise
How to open a Dunkin’ Donuts Franchise In case you hadn’t noticed, Dunkin Donuts is on fire lately. They are opening stores it seems everywhere and delivering up some of the best tasting donuts and coffee in the world. Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. […]
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Motiply Mobile App Business
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]