Archive for March 16th, 2003
A Copywriter Never Mumbles. And Other Principles of Effective Ad Copy
Home Based Business Opportunities: H.L. Mencken, the author, journalist and social critic, observed that most people “write badly because they cannot think clearly.” And the reason they cannot think clearly, he went on, is that “they lack the brains.” Putting aside H.L.’s criticism for the moment, let’s assume that all copywriters have the “brains” and, [...]
