Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Home Based Business Opportunities:

H.L. Mencken, the author, journalist and social critic, observed that most people “write badly because they cannot think clearly.” And the reason they cannot think clearly, he went on, is that “they lack the brains.”

Putting aside H.L.’s criticism for the moment, let’s assume that all copywriters have the “brains” and, more often than not, we are capable of clear thinking. It follows then, that we stand a very good chance of being able to write well. But clarity of thought is only step one. The following principles will help you move on from there, so that you can put down in writing exactly what you have in mind.

1. Don’t mumble

2. Get to the point

3. Don’t write like a nerd, a lawyer or a bureaucrat

4. Use short paragraphs, short sentences and simple words

5. Write simply and naturally

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Originally posted by Dane Carlson on March 16, 2003 in Ideas.


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