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June 19, 2003 by Dane Carlson | 4 Comments

Home Based Business Opportunities:

Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don’t understand the real benefits and, therefore, fail to make the most of them.

The vast majority of web site owners think that exchanging links is only helpful because it can boost their rankings in search engines such as Google.com. They are however, useful for this purpose since the number of links back to a site is figured into ranking calculations. But according to WebSideStory’s StatMarket Web site optimization service, search engines account for only little more than 13% of an average web site’s traffic.

The most important benefit of a link exchange is the traffic resulting directly from these links. That same StatMarket research found that 21% of site visitors get there via links which means the links themselves are more useful than the search engine listings!

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