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Small business webmasters often believe search engine optimization is a complex and mysterious art that they must struggle to understand and master. It couldn’t be further from the truth. SEO is basic and simple - TEXT.As a search engine optimizer, I’m faced daily with the errors of well-meaning webmasters who have unknowingly done their best to hide their site and its topic from the search engines. They do this by naming image files with numbers or word fragments unrelated to the image. They have splash page with an image named “product.gif” containing no “Alt” tags, no text and a link to their inside page named “intro.html” which is full of images!
Even if you use the most basic of web authoring software, SEO can be built in to your site simply by naming your HTML files with important keyword phrases, naming the image directory with more important keyword phrases dropping those same keyword phrases into headlines and body text. Oh, and let’s do have body text of at least 500 words. Many site owners seem to believe that a few product photos and a nice looking logo will suffice.
Thomas Bindl on September 9th, 2004 at 2:24 am
I think Text is really important, but don’t forget about links. As no page can be found without links. They’re also the most important criteria for good rankings these days.
Computer Guy on November 23rd, 2004 at 10:46 am
Interesting… Thanks for sharing that.