So, you’re ready to launch your own newsletter. You’ve heard that a newsletter (or ezine) is a great way to stay in touch with site visitors and to develop an opt-in list of your own to promote your products and services. OK, so far so good. And you have your first issue ready to go. “Go where?” , I hear you ask. Good question. Who are you going to send it to?
Which leads us to the topic of this article. Subscriber generation. We’re going to look at how to get the message out that your newsletter exists and how interested readers can ask to receive it (how subscribers can subscribe).
Fortunately, there are many ways and places to publicize your newsletter.
1. Announcement Lists
3. Accepting Free Ads
4. Other Forms Of Free Publicity