Home Based Business Opportunities:
I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy — The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it. The point of this article is to define what a conversion rate is and show you how you can begin to start improving your own website’s conversion rate and therefore your bottom line. At the same time, I will relate my observations to Paco’s on offline retailing.
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