Do you use mini-courses in your online marketing? If not then maybe you should! Mini-courses are an important part of Internet marketing. A mini-course is a tool that enables you to provide valuable content to your subscribers and promote your own or affiliate products at the same time.
A mini-course is free information on a specific topic. It is normally distributed as multiple articles in e-mail format over a defined period of time. The mini-course also goes by the name eCourse, free report or autoresponder course.
Before attempting to write your mini-course, identify a “niche market” that has a unique need for information. A niche market is a small segment of the total general market. It is a group of individuals with a common interest that have specific wants and needs. Individuals in a niche market may also have a common problem that needs a solution.