Do You Give Your Customers Enough Information To Work Your Program?

Home Based Business Opportunities:

Of course you do - right? Check again! More often than not I have watched people join a program, receive a camera-ready circular and are expected to know what to do with it. While the originator of the program knows exactly what to do, most of your customers do not. What may seem like common sense to you is not as understandable to others who purchase it.

Every program you sell should come with an instruction sheet. Just like any product you purchase will come with an instruction sheet. The blow dryer for my hair even came with an instruction sheet and who doesn’t know how to operate a blow dryer? It just makes good business sense to include an instruction sheet or booklet with anything you sell.

And guess what? This sheet or booklet can be used to YOUR advantage. By explaining step-by-step how the program works, what it’s goals are, the benefits of working it and what steps to take in order to work it properly, you can offer different options to your customer to help them. If you supply camera-ready circulars, you could offer to print copies, supply preprinted envelopes and mailing list names for an additional price. This is called “back-end” sales.

« Previous Post

Next Post »