Home Based Business Opportunities:

Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.

Marketing gurus learned long ago that it’s the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So how can you be sure that they copy on your site, in your sales material, and in your promotions is effective?

You have two choices:

1) Hire a professional copywriter
2) Do It Yourself

In order to keep expenses low, most home-based businesses prefer the second option.

Originally posted by Dane Carlson on November 25, 2003 in Ideas.

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