Business Opportunities Weblog

How To Get Free Radio Advertising

By on December 1, 2003 in Ideas

Home Based Business Opportunities:

The greatest expense you’re going to incur in conducting a successful business is advertising.

You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how your advertise, it’s going to cost you in some form or another.

Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budget. of course, when starting from a garage, basement or kitchen table,you can’t quite match their advertising efforts—at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. And that’s through “P.I” Advertising.

“P.I.” stands for per inquiry. This kind of advertising most generally associated with broadcasting, where you pay only for the responses you get to your advertising message. It’s very popular–somewhat akin to bartering–and is used by many more advertisers than most people realize. The advantages of PI Advertising are all in favor of the advertiser because with this kind of an advertising arrangement, you can pay only for the results the advertising produces.

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

Another Idea: How to Start a Advertising Business

  • http://www.brandingblog.com Dave Young

    The biggest problem with P.I. ads is your schedule will be entirely up to the radio station. The ads will mostly be accepted by marginal operators that are desperate for cash. If they’re desperate for cash, they’re probably also desperate for listeners. You may get a bunch of free ads, but you won’t likely get bunches of new customers.
    As far as advancing your brand in the minds of these listeners, you’ll likely never accomplish it with whatever scraps of dayparts the station is willing to throw your way. You’re much better off finding a really good media buyer and tackling the market in a way that achieves your goal of becoming the business that people think of first and feel best about when the need for your product arises.

  • http://executees.net Natalia

    I am always trying out new ways for media coverage. I am in a niche market, and I know the quickest way to grow my company would be a celebrity endorsement. I am working on attaining just that.
    http://executees.net

  • http://www.nwgreenclean.com Ben Surdi

    I’m interested in doing some radio advertising but haven’t looked into it very much yet. What would you say is the best approach dollar for dollar for advertising?

  • http://www.completecarpetcare.com Jonathan Akers

    Radio advertising sounds appealing in that you can reach a lot of people, but I wonder how sustainable it is.

  • http://dcassistant.com Sharron Dark

    Radio advertising can produce a positive response depending on the time of day and your products or services is what consumers want versus their needs.

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