Home Based Business Opportunities:
The greatest expense you’re going to incur in conducting a successful business is advertising.You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how your advertise, it’s going to cost you in some form or another.
Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budget. of course, when starting from a garage, basement or kitchen table,you can’t quite match their advertising efforts—at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. And that’s through “P.I” Advertising.
“P.I.” stands for per inquiry. This kind of advertising most generally associated with broadcasting, where you pay only for the responses you get to your advertising message. It’s very popular–somewhat akin to bartering–and is used by many more advertisers than most people realize. The advantages of PI Advertising are all in favor of the advertiser because with this kind of an advertising arrangement, you can pay only for the results the advertising produces.
Dave Young on June 1st, 2004 at 8:05 am
The biggest problem with P.I. ads is your schedule will be entirely up to the radio station. The ads will mostly be accepted by marginal operators that are desperate for cash. If they’re desperate for cash, they’re probably also desperate for listeners. You may get a bunch of free ads, but you won’t likely get bunches of new customers.
As far as advancing your brand in the minds of these listeners, you’ll likely never accomplish it with whatever scraps of dayparts the station is willing to throw your way. You’re much better off finding a really good media buyer and tackling the market in a way that achieves your goal of becoming the business that people think of first and feel best about when the need for your product arises.
Natalia on May 17th, 2008 at 4:19 pm
I am always trying out new ways for media coverage. I am in a niche market, and I know the quickest way to grow my company would be a celebrity endorsement. I am working on attaining just that.
http://executees.net
Ben Surdi on July 10th, 2008 at 12:28 am
I’m interested in doing some radio advertising but haven’t looked into it very much yet. What would you say is the best approach dollar for dollar for advertising?