How To Code Your Ads Without Adding Words To Your Classifieds
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Coding advertising is not the big secret or the involved process many would have you believe.A great many firms sell reports on how to code your advertising for $3 or more, when it’s nothing you can’t learn with a little study of a few mail order publications.
Coding advertisements is simply a means of determining where your orders come from, and in cases where you don’t use coupons or separate order forms for several different products, a method of double checking on what the customer actually requested.
For the purpose of demonstration, let’s assume you have a company called JONDO COMPANY, your name is JOHN DOE, and you market publications by PRINTCO and PUB-GUYS. You decide to run ads for different products in three publications and teaser ads for your catalogs in two others, one for each publisher’s catalog. Coding the latter two is easy.
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