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Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies or TV shows, your product is exposed to a wide audience based, and with some implied level of endorsement.When Clark Kent spooned Cheerios into his mouth in the movie Superman, it was not because the director or the writers found it essential or entertaining. It was the results of a negotiation made between the film’s producers and General Mills.
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