The word “Press Release” seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. We hope this brief article will help clear up some of the mystery’s surrounding this simple form of marketing.
The first thing you have to remember is that a Press Release is a “news” item. It needs to “inform” people, NOT sell them something. For example, you are reading this report because you want to learn something that will BENEFIT YOU. You aren’t reading it just so you can buy something else. If money is the deriving force in your business – you won’t go too far. Your main goals should be in pleasing customers, providing them with a high- quality product and more than their money’s worth. The trick is to do all this while still making money. People don’t care what mountains you had to climb, what seas you had to cross or what tribe of people you had to learn the ways of just to find a secret formula. Instead – they want to know WHAT the secret formula is. The sales circulars you print and mail sell your product. A Press Release informs others about your product. Instead of your main objective being to sell the product and have the customer send in an order immediately, a Press Release informs the customer exactly how your product will benefit their lives. This must be conveyed in the form of a “newsworthy” Press Release. If you have a sales circular to sell a product, you can easily turn it into a Press Release without much difficulty. It’s just a new marketing angle of presenting your product to the public.
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Commercial Capital Training
Welcome to Commercial Capital Training Group Own Your Own Finance Business By Completing Our Comprehensive Commercial Loan Broker Training Program Commercial Capital Training Group, LLC 90 State St. Suite #1500 Albany, NY 12207 Commercial Capital Training Group has developed a one-of-a-kind commercial loan broker training program that allows you to own a commercial finance company. With […]
Kona Ice is ranked the #1 New Franchise in Entrepreneur Magazine and rated the highest in Franchisee Satisfaction by TWO separate agencies! Here at Kona Ice, we don’t think it’s luck at all. It’s the combination of a fresh concept, strong corporate support with a vision, and a desire to make the world a better place. So […]