The Business Case for The Business Case for Web Accessibility
Andy Budd, knowing that you can catch more flies with honey than with vinegar, makes a good positive businesses case to businesses to embrace web accessibility:
The positive aspects of having an accessible website are:
- Ability to tap into affluent niche markets like the "Silver Surfer" or people using PDA’s and phones to access the web.
- The positive PR that comes from adopting a socially responsible attitude and complying with web best practices.
- Accessible websites are inherently more search engine friendly. After all, Google is the largest “blind user” on the web.
- Increased turnover due to more people using you’re site.
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