Archive for January 26th, 2004
Going to the Super Bowl is a Money Loser
Boston.com: “‘The actual act of going to the Super Bowl is a net dollar loser,” said Jonathan Kraft, ‘but there’s a psychic value that you can’t put a dollar figure on that comes with winning championships. For us, the most important factor is the intrinsic value of winning. Our family and this franchise is in [...]
