Going to the Super Bowl is a Money Loser

By Dane Carlson on January 26, 2004 in Ideas

Boston.com: “‘The actual act of going to the Super Bowl is a net dollar loser,” said Jonathan Kraft, ‘but there’s a psychic value that you can’t put a dollar figure on that comes with winning championships. For us, the most important factor is the intrinsic value of winning. Our family and this franchise is in football to win championships. In most businesses, including our other ones, it’s to maximize the amount of money you make.’”

via Off On A Tangent.

posts

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.