Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
An average mailing by a small, one person mail order company is generally about a thousand pieces, and many such operators rarely mail more than a hundred pieces per week. If you know your conversion statistics, you know that the order return on mailings is about 1% to 2% when using a rented list of names, up to 5% or more when mailing to your own customer list.
Using those figures, the response rate would be about 2 orders from a mailing of 100 when using a cold list, and about 5 to 10 orders when mailing to your own customer list for each 100 pieces mailed.
Contrast this to a major catalog mailing house such as Miles Kimball, Hanover House, Lillian Vernon, Johnson-Smith or L.L. Bean, each of whom might consider a mailing of six million pieces a month or every few months.
Keep in mind that these are catalog merchandisers – mass mailers, not manufacturers. Not publishers. Mailers!
They BUY what they sell from somebody. It could be from you!