Archive for February 12th, 2004
Fast Company: “Shelby is a buzz machine, the sort of hyperdevoted customer that marketers dreams of. As traditional media channels fragment and consumers zap commercials quicker than you can say TiVo, more companies are looking to harness the power of buzz. ‘Word of mouth has superseded any form of paid advertising, in terms of influence,’ [...]
The BBC explores the inspirational story of two teenagers who you’ll never see begging HR for a raise — because they own the company! School was certainly ill at odds with the dreams of teenage entrepreneur Andrew Butt. The founder of software group Enable Software, now aged 20, got a taste for business at the [...]
