Business Opportunities Weblog

February 12, 2004 by Dane Carlson | 1 Comment

Fast Company: “Shelby is a buzz machine, the sort of hyperdevoted customer that marketers dreams of. As traditional media channels fragment and consumers zap commercials quicker than you can say TiVo, more companies are looking to harness the power of buzz. ‘Word of mouth has superseded any form of paid advertising, in terms of influence,’ says Marian Salzman, chief strategy officer at Euro RSCG Worldwide and author of Buzz: Harness the Power of Influence and Create Demand (John Wiley, 2003). Personal recommendations, she says, have become far more reliable and authentic than conventional hype.”

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