Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Home Based Business Opportunities:

What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of reasons:

1. Marketing keeps you ahead of the competition
2. Marketing brings you a steady stream of revenue
3. Marketing provides leads for future sales
4. Marketing helps increase awareness about your business

Marketing is not something you just jump into, however. It requires careful examination and evaluation. Not every method, after all, will lead to the benefits mentioned above.

When it comes to selecting the methods you use with your business, remember to keep in mind your target audience and your budget, then start narrowing the list of possibilities. You may also want to try a few of these marketing methods which have been proven effective for other home-based businesses:

–Affiliate Programs
–Giveaways
–Search Engine Optimization
–Referral Reward Programs

About these ads

Originally posted by Dane Carlson on February 17, 2004 in Ideas.

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