Street Corner Selling
Brand Autopsy is sharing insights about business and marketnig learned from drug dealers:
Being surrounded by throngs of hucksters, all proclaiming the superiority of their product, spitting rocks into their hands, clutching rocks with a death grip, shoving each other out of the way, and jostling the buyer in the process, is no doubt disconcerting to the buyer. The buyer does not know whom to deal with, who is selling the real thing and who is not, whose rocks are the biggest, whose rocks just look bigger by virtue of clever packaging, and if or when the police will appear.Transacting with the first seller on the scene — though expeditious — is not necessarily wise. Taking the first stone offered may allow users to leave the area quickly and reduce their risk of arrest, but they might not come away with the real thing. A better deal might be forthcoming with a little patience.
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