Amazon: “This is an excellent book that will walk you through the process of writing your business plan. It covers all of the major sections of creating a business plan including Executive Summary, Market Analysis, Competitive Analysis, Strategy, Sales and Marketing, and so on. For each area, it asks clear questions, offers guidance to answering them, and offers different examples and formats that could be appropriate for different types of businesses. This is also one of the only business planning books that offers help with the financials!Also, the book is well laid out and organized. It can be easily skimmed or read cover-to-cover with the major points highlighted well with excellent graphics. The sample business plans are very simple but concise and well written. Though they are not “real” examples, they can help provide guidance and get the juices flowing. Do not expect the book to make you a master of business planning, but as a tool to get started it is excellent. Furthermore, it can help you get thinking strategically and to get you asking yourself the right questions. The only real negative about the book is that it does not tell you what types of formats or plans are appropriate for different types of businesses, and different types of financing.”
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