Amazon: “I recently started a very successful business. This handbook was invaluable to me in getting started. Therefore, I would like to reccommend this book to others and correct a statement made by Mr. Doty in his review on this page. Mr. Doty objects to the sparse style, and he is entitled to that opinion. However, as his example he unfairly implies that the section on The Business Plan consists only of four sentences, when in reality that section is five pages. With that statement he denigrates the whole book.The term “handbook” in the title connotes brevity and lack of great detail. Clearly it was not intended to be a textbook. As a handbook, it gives what it promises. Mr. Doty would be well advised to read more carefully, and not to make misleading statements in online reviews based on a cursory perusal.”
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