Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns.
When marketing on a budget, you need to "think outside the box" and go beyond the obvious marketing approaches. Direct mail and banner ads, for example, are one way to go, but if your competition is using similar methods, you need to differentiate yourself.
Below you will find a few unique ways to boost the exposure of your home-based business and generate more sales without depleting your budget.
Idea #1 Offer Something for Nothing
Idea #2 Join On-line Discussion Groups
Idea #3 Consider the Charitable Angle
Idea #4 Repackage Products
Idea #5 Sell Yourself as an Expert