Amazon: “If we want people to value our skills, we must first show that we value ourselves — by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion is a valuable business tool that women especially must add to their strategies for success. Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. It is true that not everyone is comfortable with do-it-yourself publicity. But following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. (from Marion E. Gold, award-winning author of “The Personal Publicity Planner: A Guide to Marketing YOU”)”
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