Amazon: "Mr. Henricks wrote a book with a different perspective on starting a business; Instead of focusing on the manual hard work of starting a business, he focused on the emotional happiness that starting a business can bring. This happiness comes from being your own boss and being able to do more of the things that make you happy. I found the first couple of chapters interesting although Mr. Henricks repeated the same benefits and stories of individuals that made their lives better, which in turn made the book repeat itself.The last third of the book, Mr. Henricks started to focus on the financial topics. He started to analyze balance sheets and answer questions like "what is revenue?", I then found that this book lost its goal and audience; The goal being emotionally focused on your own business would help you succeed. The audience seemed, at first, to be for individuals who have gone through the initial phases of starting a business and needed a reminder why they started. The financial analysis of a business lost that objective and made this book into a beginner guide to business with a fluff beginning."