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On Target : The Book on Marketing Plans
Amazon: “Have you ever heard of a SWOT analysis? If you have, then this book is not for you. This book is very good for an entry level book. The authors have very little successful experience in business plan writing and the tasks they include are elementary. You would be much better off reading and intro to marketing textbook instead. The textbook would cover fundamentals of marketing. I respect the authors background, but most people would be better off with a different book.”
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