Amazon: “I have played a lot of sports going through school and each of my coaches at all levels have always stressed fundamentals and then gone on to teach advanced theories and plays . In reading Outsmarting Goliath I am struck with the degree to which the author has gone to stress the fundamentals of a healthy small business, and then moved on to add tremendously helpful, simple and yet sophistocated ideas. Bartering! What a great idea I would have never thought of. I bartered to get a new phone system with voice mail and it cost me less than 1/3 of the purchase price, and there was no tax! Her down to earth and sometimes funny anecdotal accounts of small business owners who have tripped or succeeded have provided me with a treasure trove of wonderful tips and ideas, some of which I have already implemented. I will add more over time.By taking advantage of ideas in this book I feel I can now focus on the things I do very well and not have to worry about my image. Thank you Coach Traverso. Can a small business Superbowl be far behind?”
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