Amazon: “This book is visually appealing. It is well designed with good use of colour. There is a colour photo about every 4 pages, and illustrations, graphs and tables on almost every page. It is a hardcover book with proper sewn-in binding.It looks good, and covers the basics, but is generally un-inspired. The tendecy to talk in generalities and state the obvious becomes tedious at times. There are very few references to external information sources.Best chapter: preparing a business plan.Worst chapters: Employment, Exporting.”
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