The Catalog Handbook: How to Produce a Successful Mail Order Catalog

February 29, 2004 by Dane | 0 Comments
In Books

Amazon: “After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the pages from his catalog just became overkill. It would have been much better had to also used examples from a variety of catalogs.”

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