Amazon: “This work provides the perfect lexicon for understanding the everchanging world around us. Kash and Rycroft provide for a total reconceptualization of technology, innovation, and public policy. Provided here are the keys for an adaptive, dynamic strategy for both competition and public policy. Useful for managers in any industry (including the public sector)and especially for those in industries most rife with complexity such as information technology, engineering, electronics, farming, machine tools, robotics, computer science, etc. (although it will soon be everything).”
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