Amazon: “As the title suggests, this book is a how-to guide for marketing and promoting your business. It contains hundreds of scripts, ready made examples, and can help with dealing with customers on all levels.More than half the book is focused on written communications. It contains suggestions as well as ready-made examples– from cold sales letters to the touchy subject of dealing with customer credit issues.The remainder of the book deals with communicating with customers over the phone, print advertisements, creating press kits, TV and radio. It even has scripts for effectively handling irate customers.I would especially recommend this book for small business owners.”
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