Amazon: “The Marketing Toolkit For Growing Business: Tips, Techniques And Tools To Improve Your Marketing by Jay B. Lipe (President of Emerge Marketing) is a step-by-step guided tour through the basic essentials of developing a successful marketing process regardless of the product or service being offered in local, regional, national, or international marketplace of commerce. Readers will learn what marketing is and is not; the most common marketing mistakes made by growing business and how to avoid them; how to quickly develop an effective marketing plan; how to efficiently implement a marketing plan; how to write promotional copy; how to measure the results of marketing efforts; as well as how to brand a company so that it will stand out and apart from any competitor. Enhanced with an extensive glossary of more than two hundred marketing terms, The Marketing Toolkit For Growing Business is ideal for the novice entrepreneur, and has much of value to offer even the more experienced businessman or businesswoman.”
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