Amazon: “For those of us who are familiar with the more traditional approach to strategic planning, beginning with vision, mission, goals & objectives, strategies and tactics, this book presents a novel approach to strategy. What I particularly liked is how Johnston and Bate use creativity and innovation as a key element in their process to increase the chance of getting breakthrough results rather than incremental improvements.While more “out of the box” techniques are used, it by no means lacks structure in the process. At the end of each planning phase, process tips provide a summary of the key points. The book also includes a number of case studies that grounds the process to real industry examples. If you are interested in understanding how making the future clear will make the present even clearer, read this book.”
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