Amazon: “In this book, Dr. Sullivan provides valuable insight to not only identify intangible assets, but to levegage them for cash or strategic position. I have found that many theorists whose books pertaining to IP and IC offer little more than vague principles written with an exclusionary tone. This book begins with the basics, then quickly moves through detailed strategies for valuation, portfolio management and commercialization. Of particular interest to me was the chapter on human capital, focusing on employees whose ideas directly generate income for a company. This book is a must-read, and I will recommend it to my professional associates, as well as users of the Ventius on-line community for IP professionals.”
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