Home Based Business Opportunities reprinting an article by Bobette Kyle:
With the continued proliferation of the Internet, the meaning of the word “marketing” also proliferates. There seem to be as many definitions of marketing as there are marketers.
Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful marketing.
Others may say the Web has made traditional marketing obsolete. I say the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the foundation of marketing.
Basic, traditional marketing is as relevant as ever. The Four P’s – product, price, place (distribution), and promotion – whether you tack on added P’s and C’s or not, are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage.
The author, Bobette Kyle is author of the marketing plan and online promotions manual “How Much For Just the Spider? Strategic Website Marketing”, . She draws upon 10+ years of Marketing/Executive experience, MBA, and online marketing research in her writing. Bobette is also publisher of the Web Site Marketing Plan Network